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Renaissance, Perrier mix a co-branding cocktail

Marriott International's Renaissance Hotels is earning some ancillary income with a new deal with beverage giant Perrier Sparkling Natural Mineral Water.


Timed to New Year’s Eve celebrations and the mornings that follow, extraordinary new sparkling punch bowl recipes are available on now, and all of the varieties of beverages will be available at more than 80 U.S. hotels this month. The Perrier sparkling punch bowls are part of Renaissance Hotels’ bar ritual, which is centered on indigenous craft beverages, curated by the hotel bartender and local beverage experts


Renaissance Hotels’ expert mixologists offer guests alcoholic and non-alcoholic punch bowls featuring Perrier, one of the world’s few sparkling mineral waters whose carbonation comes from a naturally occurring source found beneath the spring.


“We are proud to serve as Perrier’s first hotel partner, and introduce new ways to experience Perrier that will excite the senses of our guests, who see their travel as an opportunity for new, interesting, and sharable experiences,” said Dan Vinh, vice president of Global Brand – Renaissance Hotels. “Renaissance guests can have the opportunity to experience Perrier in a whole new way, beyond the conventional times, and ways, Perrier is typically served.”


Additional partnership highlights include the creation of original content with a short film, “Business Unusual”, where Perrier is integrated throughout. Future collaborations include “Global Day of Discovery” May 17, 2017, where Perrier Bubble Lounges will be brought to life during events across the globe, including the grand opening party of Renaissance Downtown Dubai.


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