Please reload

Does Cher skew too old? Casino operators consider bringing in younger entertainers

Should casinos cater to Millennials and book acts like Iggy Azalea? Or should they stick to the Baby Boomer favorites like Celine Dion and Cher to keep rooms filled and roulette wheels spinning? Casino operator opinions vary.

 

MGM Grand is betting big on Cher's residency at its new complex outside Washington, D.C. The Theater at MGM National Harbor, an intimate 3,000-seat entertainment venue, books A-list performers normally reserved for arena-sized settings, including Cher, Ricky Martin, Sting, Lionel Richie, Duran Duran and others.

 

Meanwhile, Treasure Island, 40 miles southeast of Minneapolis, is betting on younger performers such as Iggy Azalea and Rachel Platten that appeal to Millennials.

 

Some casinos are relying on video game-inspired technologies to tempt younger players. In February, Nevada and New Jersey passed legislation allowing for the introduction of skill-based games in casinos as a way to draw in younger players. Imagine Bejeweled Blitz machines and baccarat side by side.

 

Meanwhile, the CEO of regional casino venue operator Penn National, prefers old-school acts.“I’m of the belief that focusing in on millennials is not going to produce good economic results,” he said.

 

 

 

Share on Facebook
Share on Twitter
Please reload

Institutional investors slash CRE capital budget by 19%: Report

Ashford REIT invests in 'purification' tech to create allergy-free guestrooms

REIT to build $110M facility to house immigrants rounded up by Trump

Working in style: The corporate campus designed by Frank Lloyd Wright

Hard Rock unveils plans to revamp Trump's failed Atlantic City casino

Food tenants increasingly crucial for shopping centers: Report

Retailer Finer Fields aims to merge bricks and clicks

The Gents Place 'lifestyle club' muscling into new markets

1/2
Please reload

COMMERCIAL REAL ESTATE NEWS & CULTURE

  • White Facebook Icon
  • White Twitter Icon
  • White Instagram Icon
More from Squarefootprint
Further reading

ABOUT USCONTACT • ADVERTISE • ARCHIVE

© 2017 SQUAREFOOTPRINT

  • White Facebook Icon
  • White Twitter Icon
  • White Instagram Icon