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Italian accessories brand Luana opens first U.S. store in NYC


Luana, an Italian maker of elevated contemporary handbags and women’s accessories, has leased its first U.S. storefront at 155 Spring Street, between West Broadway and Wooster Street in the heart of SoHo.


Since Luana's inception in Pelago, Italy in 1965, Luana has expressed feminine modernity, fusing timeless and classic design with contemporary production techniques to create iconic, modern objects that compliment all facets of modern life.


Luana is in the midst of a relaunch under the ownership of 5M USA, who purchased the brand in 2013. This new flagship retail store, which will bring the Luana brand to SoHo shoppers and tourists of all ages, is now open.

Winick Realty Group Director Aaron S. Fishbein and Associate Daniyel Cohen represented Luana, while landlord Vornado Realty Trust was represented in-house by Edward Hogan and Mitchell Dearman. Ownership installed a new storefront in the space, which comprises 594 square feet on the ground floor and 432 square feet in the basement.


“From day one, Luana wanted to be in SoHo, a neighborhood they consider to be the epicenter of fashion,” said Fishbein and Cohen. “They were drawn to the area’s trendsetting nature, as well as the incredible luxury co-tenancy, which includes Chanel, Burberry and Longchamp. Their combination of old-fashioned service and accessible luxury will be a great fit on this street.”

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