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Tru by Hilton to open at St. Louis' Streets of St. Charles


Tru by Hilton will open its first St. Louis property at Cullinan Properties' Streets of St. Charles mixed-use project.


Tru by Hilton Hotel is a newly launched Hilton brand unveiled in 2016. Nearly 200 Tru by Hilton locations are currently in the works. Construction at Streets of St. Charles is now underway, with an official groundbreaking ceremony scheduled for March 23, 2017.


The hotel, owned by St. Charles Hotel Associates and managed by Kinseth Hospitality Companies, will be located at the south end of the property, and will feature 87 guest rooms in a five-story building. Tru by Hilton will cater to a Millennial and cross-generational audience, with modern, efficiently designed guest rooms, and cross-functional public spaces with areas for working, socializing and dining.


“Since its inception, Streets of St. Charles has been envisioned and developed around the idea of creating a community, where there is something for everyone and all would feel welcome to gather and share experiences,” said Kathleen Brill, Vice President and Director of Leasing for Cullinan Properties. “The addition of Tru by Hilton furthers that vision, offering a new and unique space for visitors to feel right at home. It serves as a perfect complement to the Streets of St. Charles.”


“We are very excited to be bringing the St. Louis area’s first Tru by Hilton Hotel to Streets of St. Charles,” said Bruce Kinseth, Executive Vice President of Kinseth Hospitality. “In fact, St. Charles will be among the first cities to offer a Tru by Hilton, a hotel brand featuring a completely new concept with its millennial-focused design style. Guests will have a travel experience rather than just a place to sleep.”


The Tru by Hilton announcement was followed by news that First Watch The Daytime Café, specializing in breakfast, lunch and brunch, will join Streets of St. Charles. The new First Watch will occupy 3,339 square feet of space on the north end of the property, and will be located next to Pieology. Construction of the space, which includes an expansion of the existing building, began in January. First Watch is currently scheduled to open this summer.


“During the past 17 years, we’ve really enjoyed being part of the St. Louis area and watching the surrounding communities thrive,” said Chris Tomasso, president of First Watch. “St. Charles is a growing, vibrant city that we’ve had our sights set on for quite some time, and we’re thrilled to finally announce our plans to bring our fresh breakfast, brunch and lunch to this community in 2017.”


Other recent tenants to announce new locations at Streets of St. Charles include Mission Taco Joint, currently under construction and expected to open in Spring, 2017, and RCSBank, which will occupy over 3,100 square feet of space on Beale Street this spring.


“The delivery of financial services is rapidly moving to a digital distribution channel supported by bricks and mortar,” said Chuck Leuck, President/CEO of RCSBank. “We were seeking a destination point that created a client experience—work life balance. The Streets of St. Charles was the ideal location to roll-out our business concept.”


Cullinan Properties, Ltd., with offices in Chicago, IL, Peoria, IL and St. Louis, MO, is a multi-disciplined real estate firm that develops, manages and owns mixed-use, retail, residential, office and medical properties throughout the United States. 

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