The Gents Place, a lifestyle club bringing men's grooming to the next level, announced today it signed a franchise development agreement to expand the concept to Chicago.
New franchisee Peter Terracina will open the brand's first location in the market in Fall 2017 with plans to open a second in Summer 2018.
The brand is targeting communities in and around Chicago, including the financial district, Gold Coast, and Lincoln Park neighborhoods.
"For nearly a decade, The Gents Place has experienced tremendous success serving men in Dallas and Kansas City, and we are thrilled to expand our footprint to Chicago. Peter is part of a growing trend of millennial entrepreneurs and we're confident his knowledge and business acumen will help us succeed in Chicago," said Ben Davis, founder and president of The Gents Place. "The interest in men's grooming is irrefutably at an all-time high and The Gents Place is positioned to grow rapidly as we capitalize on this trend. Over the next several months, we're expecting to sign several additional franchise agreements to develop clubs across the country."
Prior to becoming a franchisee with The Gents Place, shortly after graduating from college, Terracina worked in marketing, and at just 23-years-old moved to Rwanda where he worked for the Bridge2Rwanda Scholars Program, helping students in the region find academic placement in study abroad programs. Among his many accomplishments abroad, Terracina pursued various business ventures in Rwanda, including a consulting company specializing in the coffee trade and other commodities in the East Africa region, a pig farming business, supplying meat to local communities Rwanda, the Democratic Republic of Congo and Uganda, and a multi-media company focused on tourism in the region, including a record label, print, and television segment. Now at 28, Terracina is taking his business savvy stateside, inking two franchise agreements with The Gents Place in Chicago.
"The Gents Place has a proven business model and its leadership team is incredibly passionate about helping franchisees succeed. I'm thrilled to join The Gents Place and open the brand's first location in Chicago," said Terracina. "I'm confident gentlemen who live and work in Chicago are going to love this concept. There is nothing that compares to the level of service that The Gents Place provides and I look forward to playing a part in members' and guests' daily routine as they strive to be the best version of themselves."
The Gents Place prides itself on having one of the most unique service menus in the industry, epitomizing the exclusivity of an old-world speakeasy paired with an upscale, welcoming country club atmosphere, says Terracina. Not only can guests enjoy an incredible hair service and shave in the best men's grooming and lifestyle clubs in town, but also they can take advantage of all of the luxuries of a modern spa. In addition to offering men's grooming services, The Gents Place is a purveyor of hard-to-find retail goods from all over the world including its proprietary Rascal line of products, Truefitt & Hill, and Lakme, among others.
The company currently has three lifestyle clubs in North Texas (Dallas, Southlake and Frisco), as well as one in Leawood, Kansas. The Gents Place plans to open 150 franchised locations over the next five years. The company is seeking qualified franchisees to join the brand and currently has opportunities nationwide in markets such as Texas, Georgia, Florida, California, Illinois, Indiana, Maryland, and Virginia. The brand is aggressively targeting Houston, Atlanta, and South Florida for franchise expansion.
The Gents Place's robust franchise growth is backed by Elevated Brands, a brand management and development company established by the principals of Massage Heights, a membership-based, therapeutic services franchise. In 2016, Elevated Brands invested in The Gents Place to help grow the brand nationally through the franchising model.