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SBE launches collaboration series at Hudson Hotel in NYC with Assouline


Hospitality developer sbe has launched a series of art, design and food collaborations at Hudson Hotel. The iconic midtown New York hotel, Hudson is located within walking distance of Lincoln Center, Columbus Circle, Central Park and the theater district.


The inaugural program is a collaboration with Assouline, the world-renowned luxury publishing company, to produce a one-of-a-kind library experience. The curated collection has been installed in Hudson's Library Bar location on the main level of Hudson Hotel. It focuses on photography books from the worlds of art, fashion, travel and design—displaying Assouline's approach to culture, luxury and lifestyle.


"We are excited to continue to collaborate with Assouline, who we have had a longstanding partnership with at SLS Beverly Hills," stated Michele Caniato, Chief Brand Officer at sbe. "This program will bring fascinating publications to the Library Bar at Hudson Hotel, which was designed by the renowned Philippe Starck, offering an ideal environment to hang out, read a book, meet with a friend or work."


The Assouline books presented at Library Bar include: The Light of Paris, The Light of New York, World of Departures, The Big Book of Chic and Tequila Cocktails, among others. The cocktail program reflects a menu of impressive craft cocktails inspired by Assouline's Connoisseur Collection cocktail books.

"Contemporary libraries are the new oasis in our modern way of life. We design libraries for people to disconnect from the digital world, and take time to dream, time for inspiration and reflection," stated Prosper Assouline, Founder of Assouline.


An event to celebrate the launch of the collection was held on Wednesday, March 29, 2017. Author Brian Van Flandern signed copies of one of the featured books, Tequila Cocktails. The book is the fourth in Van Flandern's series of award-winning cocktail books and shines a spotlight on the history and production of quality tequilas.


It explores the smoothest, best-tasting tequilas from Jalisco, Mexico, with flavors so good that adding salt or lime would be gilding the lily, featuring Casamigos, a collaboration between George Clooney, Rande Gerber, and Mike Meldman. The featured tequila cocktails at the event were Tequini, Tequila Mockingbird, House of Friends, Tropical Rose and Pink Gringo.





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